MELINTI
Polina
my qualification
UX/UI designer, web and iOS/Android
experience
StudUp
July 2024 — May 2025
corporate identity development, website design, management of a 4-person department
MyShows
May 2025 — p.d.
maintaining the design system, developing layouts for the website and Android/iOS application
WORKING STAGES
analysis and preparation
01
market and competitor research
USP analysis, brand positioning
identifying the goals and pain points of the target audience
composing a persona
study of the existing corporate identity
analysis of metrics and key indicators
selection of references
UX
02
formulating hypotheses, conducting interviews
creating a customer journey map (CJM)
development of information architecture
writing a user story
UI
03
Lo-Fi prototyping
development of a UI kit based on the brand identity
design of key screens
development of responsive layouts
prototype testing
04
A/B testing
usability testing
resault
05
preparing designs in Figma for handover to developers
presentation of the concept to the client
