brand design
corporate identity
an app for finding coworking spaces and anti-cafes in your city
concept
year
2026
softwear
Figma
Adobe Illustrator
Adobe Photoshop
COWORKING SPACE AGREGATOR «РИТМ»
АГРИГАТОР КОВОРКИНГ ПРОСТРАНСТВ
«РИТМ»
2026
апр
мар
фев
янв
PROJECT WORK PROCESS
studying the target audience
goals and objectives
user flow
UX & UI design
poster design
prototyping
concept development
РИТМ
LIFE
of your
what «РИТМ» is?
develop a visual identity that sets the client's portfolio apart—renderings and interior photographs
target action: filling out the form to contact the designer
troubles
displaying tariffs for easy comparison, as they contain many items and differ significantly from one another
objectives
analysis of the market and competitors, references and analogues
development of a corporate identity to promote the company and make its portfolio stand out from the competition
UX & UI for iOS app
mobile layout
TARGET
audience
demographic characteristics
18 – 35 years
university students / high school students / higher education
importance for the client
a calm workspace
option to bring your own food or buy food near the space
the ability to find a workspace while on the go
customer pain points
to figure out whether or not you need to book a space, you have to visit the spaces' websites and social media pages
different information is filled in for each space on the maps, and it isn't always possible to find what you need
it is difficult to save places you like, as they are easily lost on the map
AIMS AND OBJECTIVES

and problems
aims
develop a service that aggregates data on all anti-cafes and coworking spaces and offers booking capabilities
problems
information about remote workspaces can be found on their personal pages or websites, which makes finding a location difficult
objectives
analysis of the market, competitors, references, and analogues
development of brand identity and graphics for the product
UX design
creating lo-fi app prototypes
UI design
layout design for mass-market posters
in public spaces
COMPETITOR

analysis
functional equivalent
some of the functionality I described is present on various maps,
but they lack comparison features, convenient booking, and user-friendly search
spatial characteristics
key factors the target audience considers when choosing a place to visit include how busy the venue is, whether outside food is permitted, and whether advance reservations are required
USER
flow
app functionality
the catalog section features a search function with filters such as user proximity (based on geolocation), how crowded the space is, whether you can bring your own food or eat on-site, user ratings, and so on
the app allows the user to book a space, if the rules require it, or to indicate that they are already at the venue
POSTERS
for the streets
consistency
a unified poster style is achieved through typography, color, graphics, and copy
attraction
when designing the posters, it was important to take into account that they would be displayed in public spaces—in the metro, on the street, etc
the design appeals to the target audience and allows for the quick identification of essential information
sense of presence in the info-space
the poster series operates on the principle of gentle repetition
when a user encounters the first poster, they notice it. With the second, they recognize it. With the third, they feel that the product is "everywhere"
this creates a sense of the brand's constant presence in his space