corporate identity and website design for nail salon
concept
year
2025 — 2026
softwear
Figma
Adobe Illustrator
Adobe Illustrator
BRAND DESIGN
«Nails Brow Love»
«Nails Brow Love»
ДИЗАЙН БРЕНДА
«Nails Brow
Love»
«Nails Brow
Love»
PROJECT WORK PROCESS
2025
2026
studying the target audience
development of corporate identity elements
user flow
pre-press preparation
print design and development
UX & UI design
prototyping
market analysis
sep
okt
nov
apr
mar
feb
jan
dec
AIMS AND OBJECTIVES
and problems
aims
develop a visual identity, print materials, and a responsive website for a nail studio
problems
before working with the designer, the only element of the brand identity was the signature green color, which was important to preserve
objectives
analysis of the market, competitors, references, and analogues
development of brand identity and graphics for the product
UX & UI design
creating low-fidelity website prototypes
responsive layout: 1920px, 1440px, 360px
layout design for business cards, gift certificates, and price lists
TARGET
audience
demographic characteristics
women
16 – 60 years
sity Saint-Petersburg
importance for the client
price-quality ratio
cozy atmosphere in the cabin
careful work according to the reference
quick appointment booking
customer pain points
it’s scary to go to a new salon, since the stylists there might not be very friendly
it's difficult to book an appointment via the website
it is difficult to get information about a new salon when booking an appointment for the first time
COMPETITOR
analysis
principle of competitor selection
competitors were selected for analysis based on three criteria:
- located within walking distance of the client's studio
- a target audience with similar values and pain points
- a list of services that identifies which of the client's pain points a competitor is more likely already addressing
website sections
competitors' websites feature a homepage, a services page, and an information page about the salon and, sometimes, the team
location of services
services on websites are often presented as a single price list, with all services arranged in a menu format
when services are displayed as cards, they lack booking buttons
booking an appointment
as with the client's website, booking is handled via third-party services
USER
flow
website functionality
the catalog section features a search function with filters such as duration, cost, and service type
card sorting by price and duration (ascending and descending) is also available
the cards are initially sorted by service type, and all filtering takes place within these groups
the website offers the option to book a service or schedule an appointment directly with a specific specialist, as 60% of clients book this way
when the "Book" button on the service card is clicked, the user is redirected to the booking service
similarly, when clicking the "Book" button on a specialist's profile, you can select that specific specialist as your preferred choice
CORPORATE
identity
moodboard
nude palette with green and pink accents
a neutral base highlights the salon's style and ensures client comfort during treatments
a neutral base highlights the salon's style and ensures client comfort during treatments
colors
the dark green accent color has been the only element of the studio's visual identity since its opening
a pink color was also selected to highlight important and interactive elements of the site
fonts
Nunito (SemiBold and Bold) and Inter (Regular and Bold) were selected as the font pair
logo
when designing the logo, the initial letters of the salon's name were singled out and rendered in a typeface that mimics the shape of nail polish
UI
kit
net
a flexible modular grid has been developed that structures content and maintains a clean rhythm, adaptable to various formats
components
all components feature rounded edges to convey an atmosphere of comfort and friendliness
